Social Media: Intermediate Certificate Course


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Description

We live in an era of greater transparency and authenticity, and the reality is that Social Media is rapidly delivering a new standard of interacting with customers. However, getting started and doing it right takes careful planning.Social networks are based on the same premise as socialising in real life. If you want to talk to someone, you go and talk to them, or give them reason to talk to you. If you want to engage, you talk, you listen, and then you respond. The next generation of consumers are used to switching off if they don’t like your message. If you tweet something they don’t agree with, they unfollow you. If they are not interested in what’s on TV, they go to YouTube. The consumer is in the power seat and if you want them to choose your brand, you need to be visible, engaging and authentic on Social Media. One cannot underestimate the power of engagement as a means of strengthening relationships and trust in your brand. Social Media is the best platform to facilitate this – your audience is already there. The Social Media Intermediate course is therefore designed to assist you with the selection and creation of effective profiling and communicating on key Social Media platforms.

Course Content and Delivery

The course is made up of six modules that can be completed within a two-month period. Each module consists of an introduction video and an interactive PDF document with the course notes, assignments, and recommended online resources. At the end of each module is a multiple-choice exercise that is compulsory, and students need to achieve an average of 65% in order to be awarded the certificate. At the end of all six modules students are given a summative assessment in the form of a project. This too must be successfully completed for those students wanting full certification.

Course Modules

Learning Outcomes

Module 1

Getting started with Social Media

Module 2

Off-page Search Engine Optimisation (SEO)

Module 3

Getting started with Facebook for business

Module 4

Getting connected on LinkedIn

Module 5

Getting connected on Google+

Module 6

Twitter for business

On successful completion of this module students will be able to:

  • Demonstrate an understanding of the Social Media planning process.
  • Demonstrate an understanding of the importance of Social Media when developing an off-page Search Engine Optimisation (SEO) strategy.
  • Demonstrate an understanding of how to use Facebook to grow your business through customer engagement.
  • Demonstrate an understanding of how to use LinkedIn to showcase your business and connect with opinion leaders.
  • Demonstrate an understanding of how to use Google+ to grow your business through connecting and sharing.
  • Demonstrate an understanding of the value of Twitter as a real-time marketing tactic.

Duration

Although the courses are self paced and can be done over a time period which suits the learner, the course comprises of 6 core modules and so the guided time to complete will be over a period of 2 months.